History of DS Automobiles

History of DS Automobiles

DS Automobiles is a French luxury automobile brand that originated as a premium sub-brand of Citroën and later became an independent marque under the PSA Group (now Stellantis). Known for its avant-garde design, advanced technology, and refined craftsmanship, DS aims to rival Mercedes-Benz, Audi, and BMW while embracing electrification and French luxury heritage.

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1. Origins: The Citroën DS and French Innovation (1955–2009)

The Revolutionary Citroën DS

• 1955: Citroën introduced the legendary Citroën DS, a luxury sedan with groundbreaking hydropneumatic suspension, aerodynamic styling, and power-assisted steering.
• The DS became a symbol of French engineering excellence, beloved by political leaders and automotive enthusiasts.

DS as a Premium Sub-Brand

• 2009: Citroën launched the DS line, reviving the DS name to create a premium division within the Citroën brand.
• Early models included the DS3, DS4, and DS5, focusing on luxury, technology, and distinctive styling.

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2. Becoming an Independent Brand (2015–2020s)

Separation from Citroën

• 2015: PSA Group officially separated DS Automobiles from Citroën, making it a standalone luxury brand.
• The brand focused on handcrafted interiors, advanced tech, and hybrid powertrains.

Expanding the DS Lineup

• 2017: Introduced the DS 7 Crossback, a premium SUV competing with the Audi Q5 and BMW X3.
• 2019: Launched the DS 3 Crossback E-Tense, the brand’s first fully electric vehicle.
• 2020: Released the DS 9, a luxury sedan blending French elegance with hybrid power.

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3. Electrification and Future Vision (2020s–Present)

EV and Hybrid Leadership

• 2021: DS became part of Stellantis, the automotive giant formed from the merger of PSA and Fiat Chrysler.
• 2024: Plans to transition to 100% electric models starting with the next-generation DS 4 E-Tense.
• 2030 Goal: DS Automobiles aims to be a fully electric brand, focusing on luxury EVs with cutting-edge autonomous driving and AI technology.

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4. Present and Future

• Expanding electric and hybrid models, integrating French luxury craftsmanship with modern technology.
• Investing in AI, self-driving capabilities, and sustainable mobility.
• Continuing to position itself as a rival to German luxury brands with an emphasis on innovation and exclusivity.

DS Automobiles is redefining French automotive luxury, blending heritage, elegance, and future mobility.