History of Genesis

History of Genesis (Genesis Motor, LLC)

Genesis is a luxury automotive brand founded by Hyundai Motor Company, positioned to compete with Mercedes-Benz, BMW, Audi, and Lexus. Launched as an independent brand in 2015, Genesis has quickly gained global recognition for cutting-edge technology, premium design, and high-performance luxury vehicles.

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1. Origins: The Hyundai Genesis (2003–2015)

The Beginning: Hyundai’s Luxury Car Ambition

• 2003: Hyundai Motor Company began developing a premium, rear-wheel-drive luxury sedan under the codename "BH".
• 2008: The first Hyundai Genesis was launched, offering V6 and V8 engines, premium features, and an affordable alternative to German luxury sedans.
• 2009: The Genesis won the prestigious "North American Car of the Year" award.
• 2011: Hyundai introduced the Genesis Coupe, a performance-oriented sports coupe.
• 2013: The second-generation Hyundai Genesis (DH) was released with an advanced all-wheel-drive system (HTRAC).

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2. The Birth of Genesis as a Standalone Brand (2015–2019)

Establishing a New Luxury Brand

• 2015: Hyundai officially launched Genesis Motors as a separate luxury division.
• 2016: Introduced the Genesis G90, the brand’s flagship luxury sedan.
• 2017: Launched the Genesis G80, a mid-size luxury sedan competing with the BMW 5 Series and Mercedes-Benz E-Class.
• 2018: Released the Genesis G70, a compact luxury sports sedan that won multiple awards, including "North American Car of the Year" (2019).

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3. Global Expansion and Electrification (2020–Present)

Luxury SUVs & Electric Vehicles

• 2020: Introduced the Genesis GV80, the brand’s first luxury SUV, featuring a high-tech interior and advanced safety systems.
• 2021: Launched the Genesis GV70, a sporty mid-size luxury SUV.
• 2022: Expanded into electric vehicles (EVs) with the Genesis GV60 (dedicated EV), Electrified G80, and Electrified GV70.

Innovation & Future Plans

• Genesis X Concept (2021): Showcased the future of Genesis design with an all-electric luxury coupe.
• Genesis aims for full electrification by 2030, with a focus on EVs, hydrogen technology, and autonomous driving.

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4. Present and Future

• Expanding EV lineup with cutting-edge technology and sustainable mobility.
• Competing in the global luxury market with German and Japanese premium brands.
• Commitment to full electrification by 2030 and carbon neutrality by 2045.

Genesis is redefining luxury, innovation, and performance, positioning itself as a major player in the premium automotive industry.