Car
History of Lexus
terapico
2025. 2. 19. 16:49
History of Lexus
Lexus is the luxury division of Toyota, known for its refined craftsmanship, reliability, and hybrid innovation. Since its launch in 1989, Lexus has become one of the world’s top luxury car brands, competing with Mercedes-Benz, BMW, and Audi.
1. Founding and Early Years (1983–1990s)
The Birth of Lexus: Toyota’s Luxury Ambition
- 1983: Toyota’s chairman, Eiji Toyoda, initiated the "F1 Project" (Flagship 1 Project) to create the world’s best luxury sedan.
- 1989: Lexus debuted with the Lexus LS 400, which redefined luxury with its quietness, reliability, and smooth ride.
Breaking into the U.S. Market
- The LS 400 was a massive success, outperforming rivals like the Mercedes S-Class and BMW 7 Series at a lower price.
- Lexus introduced customer service innovations, setting new standards in the luxury car market.
2. Expansion and Hybrid Leadership (1990s–2000s)
Global Growth & Performance Models
- 1991: Introduced the Lexus SC, a stylish luxury coupe.
- 1998: Launched the Lexus RX, the world’s first luxury crossover SUV, starting a new market trend.
Pioneering Hybrid Luxury Vehicles
- 2005: Introduced the Lexus RX 400h, the world’s first luxury hybrid SUV, leading the shift towards eco-friendly luxury cars.
- 2007: Launched the Lexus LS 600h, the world’s first V8 hybrid luxury sedan.
3. Lexus in the Performance and Electrification Era (2010s–Present)
Expanding Performance and Technology
- 2010: Launched the Lexus LFA, a V10-powered supercar, considered one of the best-sounding sports cars ever made.
- 2014: Introduced the Lexus RC F, a high-performance sports coupe.
Electrification and Future Mobility
- 2021: Announced plans to go fully electric by 2035.
- 2023: Released the Lexus RZ 450e, the brand’s first dedicated EV (electric vehicle).
4. Present and Future
- Expanding electric vehicle (EV) and hybrid lineups to remain a leader in luxury sustainability.
- Investing in AI and autonomous driving, developing self-driving Lexus models.
- Balancing luxury, performance, and sustainability with cutting-edge technology.
Lexus continues to redefine premium automotive innovation, combining Japanese craftsmanship, hybrid leadership, and futuristic design.